Imagine a microsite as a mini-website that exists separately from a larger, main website. It focuses on a specific topic.
Uhm okay, but what is a microsite?
Here’s what you need to know about them:
Specific Purpose: Microsites have a clear and narrow focus. They are created to serve a specific purpose, like promoting a new product, hosting an event, running a giveaway, or sharing exciting news.
Interaction and Engagement: Unlike regular websites, microsites often include interactive elements to keep visitors engaged. Think of fun animations, quizzes, buttons or forms that encourage users to participate and explore.
Mobile-Friendly: Microsites are designed to work seamlessly on mobile devices, like smartphones and tablets, making them accessible to people on the go.
Easy Sharing: Sharing a microsite is effortless. You can share it through links (on social media and WhatsApp), through QR codes (which people can scan with their phones) or even integrate them directly into your main website (as a pop-up).
Temporary or Long-term: Microsites can be temporary, like for a limited-time event or a product launch, or they can be long-term, offering valuable content or services consistently.
Now that you have a better understanding of microsites, here’s a cool thing to know in the Kites world: our awesome Kiters refer to a microsite as their “Kite”! So, when you’re creating a microsite using Kites, you’re actually crafting your very own “Kite”! How cool is that?
